Coach SS23 Tailors to the Eccentric Escapist

Prior to the line’s unveiling, choreographed vignettes saw characters set the tone for the imaginative and romantic collection — among them, a couple lovingly strolled to the bottom of the pier, a squad of dancers mingled off to one side and a lone man wandered the set carrying a red balloon. Those simple moments of happenstance left the audience in a state of unified serenity, setting the stage for Coach’s fresh slate of classic American designs to enter the scene in distinctive tropes.

Trotting down the pier first was an army of double-breasted leather coats, accessorized with colorful iterations of the label’s Tabby bag and synchronized high-top sneakers. Thick, button-up coats in a slew of neutral tones trailed closely behind, before a band of hand-knit fisherman’s sweaters appeared, placing Vevers’ penchant for stylistic artistry front and center. Cottagecore took centerstage next, welcoming a slew of dainty gingham dresses with billowing arms and mesh neck constructions. Following, a flock of modelesque cheerleaders proved ready for a high-fashion pep rally, each wearing sweaters donning a singular block letter spelling out the brand’s name.