Victoria’s Secret Says Mothers Are the Real Angels
Victoria’s Secret is rewriting the Mother’s Day playbook with its latest campaign, “Modeled After Mom,” and it’s less about fantasy, more about real-life intimacy.
Created with Spread the Jelly, the campaign brings together Angels past and present, including Adriana Lima, Elsa Hosk and Jasmine Tookes, but this time, it’s a family affair.
Each model is photographed at home alongside her children, tapping into a more intimate, off-duty version of the Victoria’s Secret universe. More than just a campaign, the stars also bring moments of history, with Tookes making headlines as she opened the 2025 Victoria’s Secret Fashion Show while nine months pregnant and now bringing her son into the shoot. Hosk also returns to the brand for the first time since 2018, while Lima appears in a campaign with her daughters for the first time.
The collection itself leans into comfort-first staples, think ultra-soft pajama sets, effortless camis and signature satin pieces designed for real, everyday moments. This is not about dressing up, but more about feeling like yourself.
Rooted in the idea that every mother is an Angel, “Modeled After Mom” swaps high-gloss perfection for something softer and more personal. This campaign truly celebrates the women who do it all, both on and off the runway.
Head to the Victoria’s Secret website to shop the collection.
You may also like
Y-3 Unveils a Masterclass in Versatility for SS24
adidas and Yohji Yamamoto continue to push boundaries and set new standards for fashion with the rel
Y-3 Closes Out “20 Years: Recoded” Celebration With Palace Collaboration
This year adidas and Yohji Yamamoto celebrated two decades of their storied Y-3 partnership with the
Acne Studios Introduces Its First Personalized Denim Range
Acne Studios is allowing customers to add a personal touch to its classic denim, offering its first-
Post a comment