Nia Long’s Latest Campaign With Estée Lauder Is All About Self Care
Estée Lauder‘s latest campaign with Nia Long is emphasizing the importance of a good skincare routine. In addition to the video inspired by the Estée Lauder’s Advanced Night Repair Serum, the brand has also recently announced the actor as the first-ever North American brand ambassador.
Harping on all of the nostalgic rom-coms Long stars in, “The One” campaign is a cheeky twist on the classic date night trope. In the video, the actor puts her own self care routine above a romantic interest — citing that the Advanced Night Repair Serum actually delivers on its promises. “[Long] taps into her 36-year legacy as a cultural icon and celebrates a woman who confidently knows what she wants and never compromises,” the brand says in a press release.
As the ideal night-in staple, the Advanced Night Repair Serum is said to deliver both nightly renewal and morning radiance. Making use of the brand’s innovative 1-in-60-million Night Peptide, the serum promises to reduce fine lines and improve elasticity overnight.
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