Bella Hadid Is Prada Beauty’s First Ambassador

Prada Beauty is celebrating many firsts. In addition to Bella Hadid being announced as the brand’s first global beauty ambassador, Prada Touch has also been unveiled as the first-ever blush in its lineup. As the face of the product, Hadid is ushering in a brand new era of Prada Beauty.

“One of the most successful models of her generation, Hadid represents a modern expression of confidence and individuality,” the brand says in a press release. “In doing so, she inherently embodies Prada’s avant-garde vision of beauty that reveals the authentic self through a compelling interplay of skin and refined dimension.” Citing her timeless beauty aesthetic and undeniable influence, Prada Beauty says the model perfect captures the brand’s ethos.

Said to be “as blendable as a cream and as durable as a powder,” Prada Touch is an innovative blush that can deliver a subtle flush of color or high-impact pigment, depending on your desired look. Thanks to eight versatile shades, the blush is ideal for layering in order to achieve a multi-dimensional effect.

Prada Touch retails for $42 USD and will be available for purchase at Sephora starting March 22.