Jacob Elordi Is Ambassador of Chanel’s Newest Fragrance

In honor of the new “Bleu De Chanel” fragrance, Chanel has announced Jacob Elordi as ambassador. Citing the actor’s undeniable influence on the film world as well as his personal embodiment of modern masculinity, the brand says he perfectly captures the scent’s classically elegant flare.

“‘Bleu De Chanel’ has strong ties to cinema. The filmmakers and actors who have collaborated with the house before me are people I deeply respect and admire. Being able to become part of this story is an honor,” Elordi says in a press release.

Described by the brand as having “a modern, instinctive masculinity that favors individuality over convention,” the “Blue De Chanel” fragrance is an aromatic-woody scent. Created by Jacques Polge, it first opens with citrusy notes of grapefruit, lemon, mint and pink pepper. Next, it becomes fresh and spicy thanks to ginger, nutmeg and jasmine — before finally, base notes of incense, cedar, vetiver, sandalwood, patchouli, labdanum and white musk give it that sensual, masculine touch.

“Bleu De Chanel” retails for $173 USD and is now available for purchase on the brand’s website.