Dua Lipa and YSL Beauty Unveil a New Perfume

YSL Beauty is officially expanding its “Libre” collection of perfumes. For the launch of the new “Libre Berry Crush” Eau de Parfum, the brand tapped global ambassador Dua Lipa to star in the sensorial campaign inspired by the fragrance’s fresh and fruity scent notes.

“The film is a visual response to the raspberry fruit and sugary tones of the fragrance. It’s playfully seductive without being overtly sexy. It’s suggestive and yummy, tasteful and yet tasty, in a cinematic way,” the director, Diane Kunst, says in a press release. Drawing inspiration from the internet’s obsession with the female gaze, the campaign plays into the cheeky, feminine nature of “Libre Berry Crush.”