H&M Curvy Fit Denim Embraces Every Shape and Curve
H&M South Africa is celebrating every curve in its latest Curvy Fit Denim campaign, shot locally and featuring popular South African content creators Kamohelo Muso, Paula Bee and Unalo Mzize.
Curated for comfort and style, H&M’s Curvy Fit denim range is specially designed to offer less gaping at the waist and more room through the hip and thigh – because great jeans should fit you, not the other way around.
From flared and mom jeans to wide leg, jeggings and skinny styles, the Curvy Fit Denim range offers a versatile mix of on-trend fits to suit every shape, mood and occasion.
Available in sizes EU32 – EU46, Curvy Fit Denim is available at all H&M stores across South Africa and online from Superbalist.
Curvy Fit Denim was developed in response to a need identified among South African customers, who required jeans that fit a diverse range of body shapes. The denim range debuted exclusively in South Africa in 2020, and due to its popularity is now available in many other H&M markets around the world.
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