Evan Mock and Alana Champion Are the Stars of GUESS JEANS Summer
GUESS JEANS just dropped its new Summer 2025 collection and to celebrate, it’s tapped up some pretty impressive guest stars. The new campaign features actor, skateboarder and surfer Evan Mock and model Alana Champion, celebrating the brand’s nostalgic aesthetic and old-school Americana ethos.
Looking back at the brand’s distinctive design heritage, the new visuals feature reimagined imagery from the past, revisiting classic silhouettes, signature styles and highlighting GUESS JEANS’ unique DNA. Lensed by Ian Markell, the campaign transports us to the country, featuring Western-inspired influences and backdrops.
The collection sits front and center, featuring stripped-back denim and core silhouettes, paired against an ethereal backdrop of classic California. Shot against the vast natural landscapes and sun-soaked skies, the campaign celebrates GUESS JEANS’ American heritage and the versatility of its Gen Z talent.
Take a look at Mock and Champion for GUESS JEANS above and head to the Guess website to shop the collection.
You may also like
MAAP and P.A.M. Reunite for Second Collaboration “PAAM 2.0”
Why bother cycling around Earth’s terrain when MAAP and Perks and Mini’s PAAM 2.0 collec
Levi’s® Reflects on the Number That Changed Everything for 501® Day
The Levi’s® 501® is one of the most enduring style icons and only gets better with time. Since i
Step Onto the Court With the New Lacoste x Sporty & Rich Collection
Sporty & Rich has teamed up with Lacoste for the first time ever, resulting in a 22-piece capsul
Post a comment