Hailey Bieber and Golloria Link Up to Make Rhode’s “Pocket” Blush More Inclusive

Golloria George is once again proving to the world that using your voice to advocate for yourself and others is always right. Famous for reviewing new makeup launches online and seeing if they suit a variety of individuals, the TikToker noticed that Rhode’s cult-favorite “Pocket” Blushes weren’t up to par for those with deeper skin tones — when applied, the product appeared ashy and didn’t blend well — an issue she knew others who looked like her might experience, too.

Instead of ignoring her very valid criticism of the blush, Hailey Bieber and her team went to work, creating two shades dubbed “Date Cake” and “Plum,” inviting George herself to team up with the brand’s in-house cosmetic chemist, Ron Robinson (who is also the founder of his skincare brand, Beauty Stat). Announcing the new hues on TikTok, Golloria stated that the duo worked tirelessly and continued returning to the lab until the perfect iteration was made.

“It is so important to use your voice,” George reiterated in the video posted to social media. You can watch her swatch both colors below.

The Rhode “Pocket” Blush in shades “Date Cake” and “Plum” retail for $24 USD and are now available on the brand’s website.