Miu Miu Unveils Its “Miutine” Fragrance With Emma Corrin

Miu Miu Beauty just released its newest fragrance “Miutine,” with the help of The Crown actor Emma Corrin. The new perfume is described by the brand as “irreverent, youthful in spirit and unconventional” — and those feelings are echoed in the new campaign.

In addition to being the face of the campaign, Corrin also serves as the global ambassador for “Miutine” by Miu Miu. “The scent represents all the aspects that I treasure and respect the most in myself and others; rebellion, expression, originality. It’s one for the free spirits,” the actor says in a press release. Harping on Miu Miu’s signature unconventional it girl aesthetic, the campaign attempts to further define the irreverent spirit and its connection to “Miutine.”