October 10, 2024

ASICS PUBLIC SERVICE ANNOUNCEMENT WARNS THE WORLD ABOUT WORKPLACE MENTAL HEALTH THREAT

Ahead of World Mental Health Day on 10 October, ASICS has enlisted actor Brian Cox to deliver a warning to the world to get away from their desks and move for their mental health in a powerful Public Service Announcement (PSA). 

ASICS’ global State of Mind study, involving 26,000 participants, revealed a strong connection between sedentary behaviour and mental wellbeing with State of Mind scores declining the longer individuals remain inactive1. Further research into desk-based working found that after just two hours of continuous desk work State of Mind scores begin to drop and stress levels rise2. After four hours of uninterrupted desk time, workers’ stress levels increased significantly by 18%. However, a new Desk Break experiment3 shows that just 15 minutes of movement can help to reverse the effects.  

The Desk Break experiment, overseen by Dr Brendon Stubbs from King’s College London, found that when office workers added just 15 minutes of movement into their working day, their mental state improved by 22.5% with participants’ overall State of Mind scores increasing from 62/100 to 76/100. The experiment showed that taking a daily Desk Break for just one week lowered stress levels by 14.7%, boosted productivity by 33.2% and improved focus by 28.6%. Participants reported feeling 33.3% more relaxed and 28.6% more calm and resilient. 79.2% of participants said they would be more loyal to their employers if offered regular movement breaks.

In the PSA, Brian Cox plays the role of the world’s scariest boss to highlight the silent threat to our mental health—the desk we work at every day. The PSA calls on office workers to put their mental health first by taking a Desk Break, a short movement break, during the working day. 

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