Reebok x Cam Hicks Beatnik Moc Boot: A Bold Archive Revival

The Beatnik Moc boot is defined by its distinctive split design. On one side of the upper, you will find a hairy suede execution, while the other side is smoother and more subtle. Throughout, pops of colour capture attention, especially pops of turquoise – a signature of the HICKS brand. The boot-style slip-on features a padded collar for comfort and a laid-back aesthetic with a heel pull loop for easy on and off. The striking outsole in saw-tooth rubber makes the Beatnik Moc boot a fashion statement with every step.

Cam Hicks, a multi-talented force who has influenced the creative space globally, is on a mission to merge the worlds of culture and fashion utilizing bold design and premium materials. But his climb to greatness has not always been easy and he made sure to turn bold risk into opportunity. Cam Hicks was in his early 20’s when he left his corporate IT job to move to New York City and chase his dream of being a creative director and photographer. Fast forward to another bold and fearless move when Hicks shot his shot on WhatsApp to the iconic Virgil Abloh, which resulted in a face-to-face meeting in Europe, and Hicks since being named as Virgil Abloh’s go-to photographer.
The moral and inspiration behind the Reebok x Cam Hicks Beatnik Moc collab is that bold doesn’t wait to be given a shot – bold takes it.