NewJeans Are Calvin Klein’s Latest Brand Ambassadors

“We are so excited to star in a Calvin Klein campaign,” said NewJeans in a statement. “It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles,” they add.

Channeling vibrant color and an effortlessly cool attitude, the K-pop group showcases both their individual personalities and their group dynamic, captured in a campaign video soundtracked by Kah-Lo, Karma Fields and Associanu’s “It-Girl.”

Rooted in CK’s Fall denim collection, the campaign features Barrel, Wide and Straight-Leg fits as modeled by the music group, exuding a carefree ’90s-inspired energy. The new season jeans are paired with classic monogram tees, arriving in cropped, boxy fits, and layered with CK’s new outerwear offering.