NewJeans Are Calvin Klein’s Latest Brand Ambassadors
Calvin Klein just announced its Fall 2024 campaign stars, the global K-pop group NewJeans. Making their CK debut, Minji, Hanni, Danielle, Haerin and Hyein are pictured in the brand’s new denim and Fall essentials.
“We are so excited to star in a Calvin Klein campaign,” said NewJeans in a statement. “It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles,” they add.
Channeling vibrant color and an effortlessly cool attitude, the K-pop group showcases both their individual personalities and their group dynamic, captured in a campaign video soundtracked by Kah-Lo, Karma Fields and Associanu’s “It-Girl.”
Rooted in CK’s Fall denim collection, the campaign features Barrel, Wide and Straight-Leg fits as modeled by the music group, exuding a carefree ’90s-inspired energy. The new season jeans are paired with classic monogram tees, arriving in cropped, boxy fits, and layered with CK’s new outerwear offering.
Take a look at NewJeans in action for Calvin Klein above and head to the brand’s website to check out the new Fall collection.
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