Lacoste Pays Homage to the Spirit of French Fashion and Sport

Inimitable French brand Lacoste has revealed its latest collection, “French Fashion Sport,” embodying the essence of style and movement.

Looking to founder René Lacoste for inspiration, the brand’s newest line reinvigorates its legacy of marrying sport with grace. Undeniably crisp and clean silhouettes remain authentic and sophisticated, thanks to relaxed and cozy fabrics. The athletic wear seamlessly blends into everyday life as its dynamic designs are slick enough to be mistaken for streetwear.

Collegiate-inspired varsity jackets and vests join track ready windbreakers and lilac jogger sets. Meanwhile, generously pleated tennis skirts and structured blazers rest gingerly alongside business causal Oxford shirts and elegant trousers that exude quiet luxury. Elsewhere, form-fitting polos and A-line skirts offer the perfect Challengers viewing outfit, mimicking Zendaya‘s character’s quiet confidence and self-assuredness.

Staying true to its founder’s steadfast commitment to bringing his French touch to every one of his designs, Lacoste’s new collection makes effortless elegance a way of being and a lifestyle rather than just the garments you put on.

Take a look at the campaign in the gallery above and shop French Fashion Sport via Lacoste’s online store.

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