Emerging Designer Rokh is H&M’s Latest Collaborator

Korean designer Rok Hwang is bringing his penchant for sculptural silhouettes to H&M, delivering a collection of refined essentials.

The collaboration features a range of womenswear, menswear and accessories, all teeming with Hwang’s expert craftsmanship and experimental approach to fabric. “Rok Hwang has quickly established a strong identity for Rokh, winning fans for his ingenious tailoring. We’re excited to bring his work to a wider audience with this wonderfully inventive collection,” Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M shares in an exclusive press release.

The latest drop looks to the office siren’s origins – the ’80s heyday of corporate core – for inspiration. Innovative constructions infuse the collection with a commanding sense of sex appeal and power. A sumptuous double layer trench coat is ripe for fated elevator encounters. Meanwhile, a black corset dress bears a deep sweetheart neckline and removable, asymmetrical hem, evoking a nuanced sense of femininity. Function remains at the heart of the range as button fastenings and hook-and-eye trims allow for the wearer to modify each piece to their liking.

“I always focus on making my collections as timeless as possible, focusing on customizable details and decisive cuts. To see my clothes being worn in brilliantly unique ways I never imagined while I was designing them is one of my greatest pleasures. I can’t wait to see how customers engage with this fun and dynamic collection for H&M,” Hwang adds.

Certain items are designed exclusively for Korean and Japanese customers. The Rokh x H&M collection will be available in select stores and online on April 18.

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