A$AP Rocky Is PUMA and Formula 1’s New Creative Director
American rapper A$AP Rocky is taking the lead on PUMA and Formula 1‘s fashion-forward partnership. He has been named Creative Director, preparing for an international design role that will impact all future races.
Earlier this year, the German sportswear giant announced a multi-year deal with Formula 1, which will see PUMA distribute exclusive footwear, apparel, and accessories on and off the track. A$AP Rocky will front the collaboration by designing collections sold on race day. The first will debut at the Las Vegas Grand Prix in November, revealing a first look outdoors.
Initial imagery captures Rocky wearing a black track jacket with orange linear accents featuring PUMA and Formula 1 logos on the chest. Collaborative badges hit the sleeves while coordinating bottoms, handprint-inspired gloves, and multi-colored PUMA “Inhale” sneakers complete the look. Rocky also shows cropped hoodies with integrated face shields in red, black, grey, and orange hues paired with contrast-stitched denim, graffiti-printed tees, and pearl-embellished balaclavas.
Stay tuned for more information on PUMA and Formula 1’s partnership coming soon.
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