The Best New Beauty Launches of July 2022
After taking a two-week-long vacation that included ample time to mess around with new beauty launches, I’m pleased to return with your monthly report on WTF is actually worth buying.
While June was all about scorch-proof skincare (heatwave, anyone?), July brought the drama with bold, out-there colors and a healthy serving of bling. “No-makeup” makeup, no more.
Let’s get into it.
Rare Beauty Kind Words Matte Lip Liner
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You already know how I feel about Selena Gomez’s Rare Beauty. Obviously, I’m a fan of her new lip liner, which features a built-in sharpener at the end. In 10 pinks and browns, the colors are ideal for accentuating the lips, sans lipstick. Recently, I’ve been lining my pout in the shade “Fun” and applying a sheer gloss on top.
Sunnies Face – Lip Treat
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A moisturizing balm with a touch of color, Lip Treat is the kind of product you always want on hand. Easier to apply than lip liner and lipstick, the balm provides a quick flush of color and a shot of moisture for on-the-go glamour.
r.e.m. Beauty – Lunar Magic Primer
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Ariana Grande’s new primer is a godsend for oily T-zones. To smooth out pores and zap mid-day greasiness, I smooth a pea-sized amount — truly, a little goes a long way — over my nose and forehead before applying foundation. And unlike other blurring primers, Lunar Magic doesn’t have that chalky, silicone-y feel.
Hourglass – Ambient Soft Glow Foundation
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Julianne Moore is the face of Hourglass’ new foundation, a fact that should be enough to convince you of its quality.
But if you need more to go off of than a campaign starring an iconic redhead, consider the following. Ambient Soft Glow is a medium-coverage, liquid foundation with a semi-matte, moisturizing finish. It’s kind of a mid-way point between a skin tint and a full-coverage foundation, perfect for those days you don’t want to go full throttle but still want something. I’ve been topping it off with Hourglass’ Ambient Light Palette (another brand favorite) for a supernatural glow.
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