Ella Mai Is Lacoste’s Newest Global Ambassador
Lacoste has enlisted Ella Mai as its newest global brand ambassador.
The British singer-songwriter joins the brand as the face of its fashion-sport silhouette, and will take part in forthcoming campaigns alongside names such as Venus Williams. The star shared in a press release: “Collaboration allows you into someone else’s world which can open up a different side of yours.”
Louise Trotter, Lacoste’s artistic director, continued:
“Lacoste celebrates its new silhouette, at the crossroads of fashion and sport. It blends technical materials, key details, and bright colors. This look draws its inspiration from the roots of our history: on-point pieces inspired by the movement of the body, just as René Lacoste intended.”
Lacoste’s new fashion-sport silhouette serves as the brand’s core range, which includes everything from trench coats and shirts to dresses and accessories. Peep Ella Mai in her first visuals for Lacoste above and stay tuned for more campaigns featuring the musician.
You may also like
BIRKENSTOCK Launches Statement Store at V&A Waterfront
BIRKENSTOCK has launched a new concept store at the V&A Waterfront, Cape Town’s most prestigio
adidas and JENNIE Tease an Upcoming Collaboration
Get your wishlists ready: the ultimate trendsetter is at it again. Global pop icon and street style
A$AP Rocky Is PUMA and Formula 1’s New Creative Director
American rapper A$AP Rocky is taking the lead on PUMA and Formula 1‘s fashion-forward partnership.
Post a comment