Ella Mai Is Lacoste’s Newest Global Ambassador
Lacoste has enlisted Ella Mai as its newest global brand ambassador.
The British singer-songwriter joins the brand as the face of its fashion-sport silhouette, and will take part in forthcoming campaigns alongside names such as Venus Williams. The star shared in a press release: “Collaboration allows you into someone else’s world which can open up a different side of yours.”
Louise Trotter, Lacoste’s artistic director, continued:
“Lacoste celebrates its new silhouette, at the crossroads of fashion and sport. It blends technical materials, key details, and bright colors. This look draws its inspiration from the roots of our history: on-point pieces inspired by the movement of the body, just as René Lacoste intended.”
Lacoste’s new fashion-sport silhouette serves as the brand’s core range, which includes everything from trench coats and shirts to dresses and accessories. Peep Ella Mai in her first visuals for Lacoste above and stay tuned for more campaigns featuring the musician.
You may also like
Marc Jacobs To Collaborate With Pharrell, Tremaine Emory and More To Reimagine Pieces From Brand’s Archive
Marc Jacobs has a full roster of collaborations on the way in celebration of the brand’s 40th anni
THE 2024 PUMA EASY RIDER RUNS IN THE FAMILY
The PUMA Easy Rider is back. Introduced almost a half-century ago in 1977, the Easy Rider makes
GOAT to Acquire Streetwear Resale Platform Grailed
It’s no secret that money has been pouring into streetwear and sneakers lately. Looking at brands,
Post a comment