Snoop is Back!  In Style with G- Star RAW and Snoop Dogg

The Next Episode of Snoop Dogg x G-Star RAW has launched. This season, we’re taking it back to the golden-age of casual denim with our true hero of the era. G-funk style with a 90’s vibe. Boasting a relaxed fit, wide-cut leg, the retro-inspired range serves as a modern twist to classic ’70s silhouettes.

G-Star RAW is continuing their partnership with hip-hop icon Snoop Dogg for the second season. The rapper shows off his distinctive style through a series of authentic looks from the G-Star RAW Hardcore Denim collection.

This Snoop Dogg X G-Star RAW campaign merges G-Star’s Hardcore Denim philosophy with Snoop’s signature blend of humour, style and backside appreciation.

In this crazy ass world we need to take a step back sometimes and appreciate what we got,” Snoop Dogg 

The design of this Utility PM jacket features flap pockets with additional side entry pockets. Hidden snap closures ensure a firm closure. Volume is created at the back by the folded pleats at the edge. Shoulder loops with a ‘strike through’ stitch and the contrast colored collar create even more detail to this denim jacket

Service shirt Pocketony is designed in a straight fit and offers deep flap pockets to the front. Looped tapes add detail to the chest and upper back. The buttonhole at the revere collar allows for a full closure of the collar.

Details from authentic French workwear chino’s of the early 20th century inspired the design of these Grip 3D jeans, visible through the slanted front pockets and the triple needle reinforcement stitching. In contrast a relaxed tapered fit is chosen referring to the 90’s skate culture. The 3D effect at the inner knee seam and outer knee pleat add ergonomic shaping to this versatile pair of G STAR denims.

The collection is available online now

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