Levi’s Fresh Inspired by Fresh Produce For Spring/Summer 2022
Back in the 1970s, Levi’s released a collection called Fresh Produce, inspired by, well, produce. And since we all love fresh fruits and vegetables, Levi’s figured, why not bring it back, only with a fresh (pun intended) 21st century spin. Introducing Levi’s Fresh for Spring/Summer 2022, a beautiful range of dyed favourites featuring dyes derived from natural sources, including plants and botanicals.
Traditionally, natural based dyes tend to produce more earth-tone colours, but with Levi’s Fresh, we applied new dyeing methods that were able to produce vibrant, icy shades of peach, lavender, pink, and yellow. And all in a mix of both yarn and garment dyed pieces.
“We are excited to debut our Levi’s® Fresh collection, a vibrant mix of super soft tees, fleece, and denim made with natural dyes and water saving techniques. Taking inspiration from our archives, we infused each piece with youthful energy borrowed from the original ’70s Levi’s® Fresh Produce line. It’s a fun, plant and mineral based, planet friendly collection rooted in essentials and infinitely covetable. “—Karyn Hillman, Chief Product Officer at Levi’s Strauss & Co.
The Levi’s Fresh collection will be available online at Levi.co.za and in selected Levi’s® stores from 15 March 2022.
You may also like
Reebok Introduces the Human Rights Now! Collection,
A Celebration of Its Past – and Future
Back in 1988, Reebok worked with Amnesty International on a 20-date Human Rights Now! tour that feat
Meet the Inspirting LGBTQ+ Youth Behind South Africa’s Vogue Scene
Following the relaunch of the Forum sneaker in July, adidas partnered with some of South Africa’s
Dua Lipa shows off the new PUMA Mayze Classic
PUMA has released its newest women’s silhouette, Mayze, in a triple-white colourway. Made for thos
Post a comment