Levi’s Fresh Inspired by Fresh Produce For Spring/Summer 2022

Back in the 1970s, Levi’s released a collection called Fresh Produce, inspired by, well, produce. And since we all love fresh fruits and vegetables, Levi’s figured, why not bring it back, only with a fresh (pun intended) 21st century spin. Introducing Levi’s Fresh for Spring/Summer 2022, a beautiful range of dyed favourites featuring dyes derived from natural sources, including plants and botanicals.

Traditionally, natural based dyes tend to produce more earth-tone colours, but with Levi’s Fresh, we applied new dyeing methods that were able to produce vibrant, icy shades of peach, lavender, pink, and yellow. And all in a mix of both yarn and garment dyed pieces.

We are excited to debut our Levi’s® Fresh collection, a vibrant mix of super soft tees, fleece, and denim made with natural dyes and water saving techniques. Taking inspiration from our archives, we infused each piece with youthful energy borrowed from the original ’70s Levi’s® Fresh Produce line. It’s a fun, plant and mineral based, planet friendly collection rooted in essentials and infinitely covetable. “—Karyn Hillman, Chief Product Officer at Levi’s Strauss & Co.

The Levi’s Fresh collection will be available online at Levi.co.za and in selected Levi’s® stores from 15 March 2022.

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