Beyoncé Celebrates Valentine’s Day With New IVY PARK x adidas “IVY HEART” Collection
Given that the Valentine’s Day celebration is drawing near, Beyoncé wants to spread some love through his a new collaborative release with adidas. Fittingly dubbed the IVY PARK x adidas “IVY HEART” Collection, the new assemblage is comprised of new apparel and four footwear offerings, all of which are dressed up with color schemes that are fitting for the lover’s holiday.
The sneakers are the headlining pieces of the range and include the Stan Smith, UltraBOOST, Superstar Mule and Savage V4 silhouettes. Queen Bey adds a playful touch to the Stan Smith for this capsule as a yellow coating cascades over the sole units and half of the base layer for a luxe aesthetic. The UltraBOOST is arguably the most festive of the bunch as it comes blasted with a full pink makeover. Creamy uppers with smaller notes of heart-inspired red hits are the focus for the Superstar Mule and Savage V4 offerings.
For the campaign, the Houston-born music icon tapped industry friends such as Karrueche, Troye Sivan, Tyson Beckford, Shu Pei and Naomi Watanabe to model the bold red tracksuits, puffer jackets, snakeskin sets, bodysuits and more.
The collection will be available at adidas.co.za on 9th February, and 10th February at Sandton Flagship, V&A Waterfront, Canal Walk, Gateway, and Mall of Africa Originals stores.