PUMA x Liberty: She moves with empowered style
PUMA and iconic design house and department store Liberty are partnering together for a second collection, blurring the lines between casual sportswear and fashion. The collection features bold and exciting pieces designed for those who want to embody empowerment and independence through their style.
As part of PUMA’s She Moves Us platform, featuring real, strong, and empowered women, this collection is inspired by the teambuilding and uplifting that is often intrinsically present in women-led collectives and initiatives. The support and encouragement with which women help each other fulfill their individual potential is at the centre of this collection and campaign.
The creative was shot on a farm filled with greenery and wildlife, showcasing a group gathering to celebrate and empower each other. They came together in the British countryside to reflect and share their individual stories, providing their thoughts on empowerment, liberty, and what motivates them. Here’s a look at what they said:
“What empowers me is to see people living their true authentic self…Liberty is the autonomy and strength to walk your own path…Waking up, looking in the mirror, and being like, ‘I got this today.’”
The PUMA x Liberty collection takes the camouflage print, usually used to ‘hide and conceal’, and transforms it into a camo-inspired floral print on a line of striking statement pieces made to stand out. It makes a graphic, bold and feminine fashion statement for all bodies and sizes.
The two unique floral prints cover traditional silhouettes including a Rain Jacket (R5 699), AOP Pleated Skirt (R2 299) and Badge Tee (R1 399) along with a Reversible Bucket Hat (R749) and Multi Pouch Bag (R1 299). The Mayze (R2 399), Suede Mayu Slip On (R2 199) and Leadcat 2.0 (R699) are adorned with classic Liberty florals.
Get your floral fit when the PUMA x LIBERTY collection drops on PUMA.com and at PUMA Gateway, Braamfontein and V&A Waterfront stores, X-Trend Stores, WE ARE EGG and select retailers from 25 March to July 2022.