Dua Lipa and PUMA announce first product collab: Flutur

PUMA and global pop superstar Dua Lipa continue to thrill fans, announcing their first product collaboration: a limited-release capsule called “Flutur”. Dropping on the 28 January 2022, this 90’s inspired, four-piece capsule of apparel and footwear is a tease of what’s to come, when a full collection is released.

The collaboration features a new logo that is symbolic of the partnership, bringing together Dua’s name and the PUMA formstrip which transforms into an iridescent butterfly.

For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphisis, over this past year the butterfly has become especially symbolic and meaningful to me” said Lipa. “The name of the capsule, ‘Flutur’, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA.”

The iridescent logo is the centerpiece of the capsule, predominantly featured on the easy-to-wear silhouettes including black and white Tees (R699), as well as a black Oversized Hoodie (R1 299). The highlight of the PUMA x Dua Lipa “Flutur” capsule is the Mayze, one of her favourite shoes from the brand. The triple-black leather Mayze Flutur (R2 299) has a stacked midsole, zig-zag stitching on the formstip, Dua Lipa’s signature logo on both the tongue and the insole, in addition to two lace options.

Dropping on 28 January 2022, the PUMA x Dua Lipa ‘Flutur’ capsule will be available from PUMA.com, PUMA V&A Waterfront, Braamfontein, Sandton, Mall of Africa and Gateway stores and selected retailers.

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