PUMA Lets Its Iconic Silhouette Bloom With a Feminine Update
There’s a new, romantic pair of shoes heading straight for your sneaker rotation. PUMA is continuing its “Never Not Suede” campaign with the dreamy new Suede Bloom collection, giving its most legendary silhouette a soft, coquette-inspired makeover.
Since its original debut back in 1968, the PUMA Suede has reinvented itself across countless subcultures. Now, the brand is serving up a fresh, refined take that teeters on the delicate side. The Suede Bloom features faux pearl detailing along the eyelets and comes equipped with interchangeable satin ribbons and frilled lace options, allowing you to customize your pair depending on your personal style and the look in mind.
The sneaker arrives in three understated, versatile colorways: “Powder Pink,” “Vintage Cream,” and a sleek “Black.” Joined by whimsical visuals, the drop encourages you to embrace “blooming” as both a seasonal shift in style and an extension of your individual creative spirit.
If you’re looking to add a little sweetness to your footprint, the PUMA Suede Bloom will be available to purchase starting August 13 on the PUMA website and select retailers.
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