Louis Vuitton and Pat McGrath Announce La Beauté’s First-Ever Lip Liner
Louis Vuitton is expanding La Beauté with a new addition to its growing makeup lineup. Following the debut collection of lipsticks, lip balms and eyeshadow palettes, the brand is introducing the LV Crayon — a first-of-its-kind monogram-shaped lip liner conceived by creative director Dame Pat McGrath.
“Every look I have ever created on the Louis Vuitton runway begins with the lip line — it is where precision becomes art,” McGrath says in a press release. “The LV Crayon is a tool that deserves to be in the hands of every woman. It’s both seamless to use and beautiful to hold.”
Designed to complement the existing LV Rouge and LV Baume offerings, the LV Crayon delivers a featherlight, creamy formula with peptides to visibly plump and enhance lip contours. McGrath developed 10 highly pigmented shades for the liner, ranging from nude to deep burgundy, to suit every skin tone and look. The lineup spans the full spectrum — from the understated “190 Beige Atlas” to the dramatically bold “896 Monogram Rouge.” True to La Beauté’s ethos, the LV Crayon is designed to be layered, functioning as the foundation for any lip look.
The LV Crayon retails for $58 USD and is available for purchase on the brand’s website.
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