Heritage Football, Rihanna’s WayFENTY x PUMA is Back
The new FENTY x PUMA drop reimagines heritage football through Rihanna’s unmistakable aesthetic. Blending sport and style as only Rihanna can, the collection boasts a vibrant palette of orange, green, and silver that stands out on the field, in the street – wherever you play. The famous FENTY x PUMA slide is back – and better than ever.
The creative campaign, which was inspired by PUMA’s innovation era, captures moments of defying gravity made possible by the product. Shot by Yiskid, featuring Kai Isaiah Jamal and Colin Jones, and styled by Soki Mak, the campaign vibe is about keeping it light, in life and on your feet.
The new FENTY x PUMA collection is now available on PUMA.com, PUMA retail stores, Archive and Office London.
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