Diesel FW24 Turned Zoom Callers Into the Stars of the Show

Known for having public shows amassing over 7,000 people, Diesel loves to invite you to the party. This season the label opted for digital togetherness in the form of a livestream where online guests took center stage in large screens throughout the venue. They watched us while we watched them, offering a feeling of connectedness that fashion is all about. The Fall/Winter 2024 showcase oozed of voyeuristic colors and materials, proving, once again, that the Milan-based brand is all about living true and living you.

Read on for our full review of the Diesel show below.

Where: Set in east Milan, the FW24 showcase took place in the Diesel’s gigantic showroom.

Who: Upon walking into the venue, larger screens presented thousands of live-streamers tuning in for the show worldwide. People were showing their dogs, makeup looks, offices and more as they watched on from the screens above us. Outside of the livestream, the show was attend by Jessie Reyez, Jaden Smith, Ed Westwick alongside global friends and family.

See: We saw ribbed knitwear paired with florals, neon mini skirts and double denim galore. Taking a more tailored approach this season, the brand also revealed faux leather jackets and sleeveless trenches. A key standout were the bags which came in a variety of animal-inspired graphics as well as holographic images of the livestream.

Touch: No one does distressed dressing like Diesel. This season, the distressed materials were paired with sheer fabrics and, of course, a heap of denim. Fur was also featured in a variety of voluptuous jackets and even in handbags and shoes.

Hear: The runway started sans music. Instead, models were called out by name: “Julia, go!” “Antonio, go!” As the models progressed, a deep bass grew stronger until it was a mix of names, beats and livestream sounds.

Taste: Aligned with the mob-wife aesthetic, Diesel paired animal prints with busied floral graphics which could likely contribute to a messier mix of graphics in FW24 offerings. Keep an eye out for aesthetics of the online world trickling into IRL offerings, as Diesel shows it’s an easy way to bring brand communities into clothing.

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