Zendaya Stars in On’s New ‘Zone Dreamers’ Campaign
On and Zendaya are back with the latest instalment of their ongoing collaboration and this time, it’s said to be their most “ambitious” campaign to date. Creating their own fictional film trailer, dubbed “Zone Dreamers,” the latest campaign explores the emotional power of movement.
Captured by the inimitable Nadia Lee Cohen, the campaign’s visuals are styled by Law Roach — who also designed custom spacesuits for the collection. Set in a surreal universe, the campaign sees Zendaya star as the lead protagonist as she travels through space, exploring new worlds. Delivering a “genre-defying take” on fashion, friendship and performance, the film offers futuristic visuals whilst debuting new pieces from On’s latest collection.
“Zone Dreamers was such a joy to create,” said Zendaya in a press release.
I’ve loved working with On to bring something so creative and unexpected to life. Teaming up with Nadia for the first time brought such a unique energy to the set, and collaborating with Law — as always — made the experience even more special. This campaign is about courage, friendship, and the kind of trust that gives you the freedom to step outside your comfort zone and try something new. ”
The latest release debuts two new On products, the Cloudzone and the Studio Knit Bodysuit. The Cloudzone is On’s newest footwear silhouette, crafted with CloudTec cushioning and boasting a sleek, low-profile design. The bodysuit, meanwhile, is a sculpting one-piece designed to support fluid motion whilst prioritizing comfort and confidence.
Elsewhere, Zendaya debuts signature On silhouettes like seamless tights, cropped bras and training shorts, plus a variety of colorways of On’s classic Cloudtilt.
Take a look at the new campaign above and head to the On website to shop the latest styles.
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