Bad Bunny Strips It Down for New Calvin Klein Campaign
Puerto Rican musician Bad Bunny fronts Calvin Klein‘s Spring 2025 campaign.
“This has been in the works for some time now, seeing it finally come to life has been gratifying,” Bad Bunny shared.
I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”
Shot by renowned photographer, Mario Sorrenti, the new campaign features Calvin Klein’s latest innovation, the Icon Cotton Stretch. Elevating its best-selling originals, the Icon merges comfort with maximum sex appeal.
“New features and benefits include a stitch-free Infinity Bond waistband, a supportive contour pouch and enhanced shape retention for premium ease of wear,” the brand shared. “From briefs to trunks, new Icon Cotton Stretch underwear brings effortless style and comfort to any look.”
Take a look at the campaign above.
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