Rihanna Carries Diesel x Fenty Campaign

Spanning menswear, womenswear and sleepwear, the collection is designed with Diesel’s three aesthetic pillars in mind: “True Diesel,” “Denim” and “Utility.” Each is defined by its own visual identity, with “True Diesel” characterized by fishnet, foil prints and the signature red hue and “Denim” building on the classic fabric with trompe l’oeil prints, flocked mesh and burnt velvet distressing. Finally, “Utility” takes a more literal approach, including stretch lace and cotton poplin fabrics.

The collection includes typical underwear styles like bustiers, string bikinis and thigh-high stockings alongside briefs, tanks and shorts, with each piece embellished with a co-branded Diesel X Savage X Fenty logo.

Accompanying the collection is a vibrant campaign, shot on the beaches of Tuscany. Lensed by Salvatore Matarazzo, the campaign stars a cast of real Italian characters, promoting body positivity and freedom. Showcasing a casual day in the Italian sun, the campaign features people of all ages, body types, genders and ethnicities.