PUMA Announces BLACKPINK’s Rosé as New Global Brand Ambassador

PUMA just announced a new partnership with BLACKPINK member Rosé, which will see the K-pop star bringing her distinctive vision to the brand’s new campaigns. Dedicated to amplifying PUMA’s signature silhouettes, Rosé will be supporting the “Rewrite the Classics” program, which aims to reimagine timeless franchises for a new generation of footwear fans.

“I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA,” the artist says in a statement. Joining existing ambassadors like Rihanna, A$AP Rocky, Dua Lipa and Skepta, Rosé begins her partnership with the PUMA Palermo, pictured in the sneaker for the official announcement.

“Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA’s ‘Rewrite the Classics’ program highlighting franchises like Palermo, Speedcat, amongst others. We are delighted to welcome her to our PUMA family, and we eagerly anticipate the accomplishments we will achieve together,” adds Maria Valdes, Chief Product Officer for PUMA.

Take a look at the official announcement images above and stay tuned for more from Rosé and PUMA.

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