BULLDOG Gin x Grade Africa: ‘The Bold Ones’ Returns to Inspire us to #BeginBold

In a world where bold beginnings are just as important as the journey itself, BULLDOG Gin is excited to once again collaborate with Grade Africa in hosting the third instalment of The Bold Ones on 14 February 2024.

The Bold Ones series was born from BULLDOG’s groundbreaking #BeginBold campaign. Led by the multidisciplinary brand consultancy The Bread, the #BeginBold campaign launched in South Africa by putting daring and original emerging talents in the spotlight. Since its inception in 2023, The Bold Ones continues to champion the brands’ commitment to celebrating the bold, the innovative, and the free-spirited—those who believe that having the audacity to #BeginBold should be just as celebrated as the achievements that follow.

Starting at 6PM, the evening is hosted by Ute Hermanus and will kick off with a live performance by U_Sanele. The Bold Ones chat with NV Funk will then explore innovation within the creative sector. Afterwards, guests can look forward to two hours of DJ sets from Don Delicious and Summer Heynes until 9PM.

The collaboration between Grade and BULLDOG Gin is the result of our shared values to spotlight emerging talent, cultivate community education, and honour those who pave new paths,” says Zaid Osman, founder of Grade Africa.

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