Presenting Luella’s new clothing capsule collection – exclusively available at Foschini
Having catered to women’s needs over the years with the core value of celebrating the beauty and diversity of each and everybody, Foschini has continuously made it easier for women to stay on trend without losing their unique sense of style. The iconic All Woman fashion and beauty brand has been dressing fashionable South African women for almost 100 years, supporting women to create a better future. Making Foschini the perfect home for Luella – a brand which many women have come to appreciate for its elegant pieces that can stand the test of time in style and quality.
Throughout the years, Luellas’ brand heritage and success has been born in Footwear and Handbags. Now with their latest collection, presented to consumers just in time for the warmer season where everyone is anticipating something new. Luella is excited to present a clothing capsule designed with the graceful and always stylish woman in mind. A woman who is affluent in all aspects, who directs her fashion sense with the same stride as her hopes and dreams, inciting all around with her allure. She is a born stunner who conventionally turns heads – with every piece of the collection reflecting who she really is. We caught up with Sinalo Mkaza to find out more about Luella’s new clothing capsule collection
What was the creative process for the collection?
Due to the success of the remarkable Luella handbags and shoes, where the range is high spec design led statement pieces that are of premium quality and stylistic relevance, we want to offer her more by completing the look. It’s a premium brand benchmarked against International design. Curated, designed and manufactured by South African team for the bold and expressive South African woman. Its like having your designer piece being made by your talented aunt, cousin or friend.
How would you describe the collection?
Premium and elegant statement dressing pieces that are aspirational, progressive and on trend. Opulent, stylish and remarkable luxury.
Luella embraces aspirational statement dressing that affords her on-trend product in one-of-a-kind luxury design led pieces. The capsule collection is inspired by the bold essence of the confident and opulent South African woman. She is a born stunner and enjoys turning heads. The collection consist of top to toe looks with a core focus on fit, finish and high spec fabrications that offer a high-end designer aesthetic that’s spectacular for every occasion. The versatility of the pieces offer her a sophisticated and luxurious look that is fit for every season. Special attention has been paid to fit and form to ensure a tailored finish and designer standard is upheld with every garment. Premium fabrications and trims with impeccable application of detail ensure Luella embodies luxury and pristine design. Each capsule collection by Luella is a limited assortment of product that is available at select stores and online only.
What did you want your women consumers to take from the collection?
It’s an opportunity for her to showcase her true style and taste levels, giving her a platform to dress the way she feels – powerful and glamorous at any and every occasion. Luella exudes confidence as it is designed around the female form and made to stand out and turn heads, as we know South African women never miss a chance to dress up and showcase their beauty. The Luella woman stands out from the crowd and now we want to provide her with a lifestyle offering that completes her look from top to toe.
What is your goal for the collection?
To be the guaranteed wardrobe solution for top to toe glamorous and trendy yet timeless looks for any and every occasion. To afford the vibrant South African woman design led product that embodies her bold essence and makes her unforgettable. She is one that everyone looks forward to seeing at the next occasion because she never misses a chance to slay!
What is your opinion on sustainability in fashion?
Sustainability in fashion is paramount for the continuation of the success of the industry in the future and contribute to the reduction of the industries carbon footprint.
Sustainability is not only about what raw materials were used to produce the garment but also about the processes and manufacturing in the production cycle.
Does the collection consist of any sustainability measures? If so, what?
Its uniquely designed, curated and manufactured by a local team by and for the South African woman. The Luella clothing range is locally manufactured by
TFG Design and Manufacturing in line with the groups’ commitment to building local manufacturing on specialized lines. TFG’s Prestige Clothing is now the
largest local apparel manufacturer in South Africa, supporting over 3 300 jobs. We are proud that Luella is made in two of our Prestige factories, empowering the remarkable woman in local manufacturing. The design process is centered around empowering the South African woman to dress in overstated luxury
and style where high spec crafted design quality is paramount. We are manufacturing premium product to
international standards. Special attention to detail has been paid to our fits and finish as well as high-end specs for the bold South African woman, emphasizing the true beauty of our heritage.