Hailey Bieber Finally Releases Her Beauty Brand, Rhode Skin

Another day, another celebrity beauty brand. Today, we’ve got Rhode by Hailey Bieber, a line of skincare essentials co-signed by the model.

In line with Bieber’s stripped-back beauty ethos (flawless skin, a groomed brow, and blush is typically what she’s photographed sporting), Rhode launched with just five products: a glossy lip treatment in three “flavors,” a moisturizing serum, and a richer, barrier-restoring cream.

Formulated with the help of cosmetic chemist Ron Robinson and dermatologist Dhaval Bhanusali, the entire range is priced under $30 — quite a feat, according to the labs Beiber and her team worked with.

“When we were developing the formulas, the labs said they were $100 formulas, but that’s exactly what we’re trying not to do,” she told WWD. “Expensive skin care formulas should be accessible.”

While the prospect of yet another celebrity-backed beauty brand might make some groan, Rhode has positioned itself uniquely.