Acne Studios Goes to Music School for FW22 Face Collection
Acne Studios’ “Face” sub-label, a diffusion line of everyday basics bearing the Swedish label’s emoticon mascot, is back with another drop of sporty essentials.
Acne’s deadpan little friend makes an appearance on T-shirts, hoodies, and sweatpants, elevated staples we’ve all come to know and love. He (she? they?) even appears on oversized rainbow patches applied to a selection of tops.
But the square face — representative of an ordinary Swedish citizen, according to Acne’s creative director and co-founder Jonny Johannson — isn’t the only figure FW22 pays homage to. German composers Wolfgang Amadeus Mozart, Johann Sebastian Bach and Georg Friedrich Handel are unexpectedly referenced in both name and likeness.
Mozart, Bach, and Handel’s names are emblazoned on crewneck pullovers, and illustrations of the two musicians adorn T-shirts and tote bags (there’s even a Mozart headband thrown in).
It’s an unexpected reference, mirrored by the collection’s campaign that transports me right back to middle school band. Chic sportswear honoring classical music greats? Sounds — and looks — good to me.
The first release from the FW22 Face collection is available via all Acne Studios stores and through the brand’s web store now.
You may also like
Palace and ENGINEERED GARMENTS Collide for an Outdoor-Focused Collection
A major component of ENGINEERED GARMENTS’ business strategy in recent memory has been to keep the
adidas and Gucci Collide for a SS23 Apparel and Footwear Collection
Crossover collaborations between high-fashion labels and sportswear imprints have served as opportun
HERON PRESTON AND H&M PRESENT THE DEBUT COLLECTION FOR H2
The H2 partnership is designed to represent a new approach to collaboration, where product, people a
Post a comment