Castle Lite is switching to brew it’s refreshing beer with renewable electricity
The last week in South Africa has reinforced exactly why Castle Lite is switching to brew their extra cold refreshment with renewable electricity. Electricity supply constraints that result in frequent load shedding means South Africans are regularly left in the dark. All too often, there is simply not enough electricity to go around. This not only gets in the way of our ambitions as individuals and as a nation, but also hinders our ability to dial up our enjoyment in the moment. In order to ensure that they draw less electricity from our national grid, Castle Lite has announced that it is switching to renewable electricity to brew their beer.
With this switch, Africa’s largest premium lite beer, is on a journey to make sure that all South Africans are able to enjoy life and their extra cold Castle Lite to the max, without interruption. All seven of their breweries within South Africa contribute to this through solar power, with Alrode brewery in Johannesburg also making use of bio-gas facilities. As of January – August this year they have already generated over 9.7GWh of renewable electricity. This switch has also resulted in 9 443 tons of Co2 emissions reductions since the start of the year.
And this is just the start, the brand is on a journey to be 100% brewed with renewable electricity and to fully “switch to renewable” sources by 2025, ensuring that they use all options available to further reduce the load they take from the national grid. The move is directly in line with The South African Breweries (SAB) and holding company, Anheuser-Busch InBev (AB InBev), globally committing to the 2025 Sustainability Goals in climate action by adding renewable electricity capacity to regional grids and reducing CO2 emissions across the globe.
“We know how important sustainability and our environmental future is for South Africa, but sometimes, it feels like such a big task that we can’t do anything to make a difference. As a brand that prides itself on innovation, Castle Lite is making the switch to brew with renewable electricity in order to ensure that making a difference is easier. Our consumers can do their bit by choosing a beer that is not only hugely enjoyable and super refreshing, but is also reducing its load on the national power supply with its production, ensuring there is more to go around. Meaning more enjoyment.” Says Castle Lite Brand Director, Colleen Duvenage.
“As a business and brand of our magnitude, it is our responsibility to ensure we are leading the way in sustainability initiatives. Castle Lite is committed to switching to brew 100% of our extra cold refreshment with renewable electricity by 2025. Using less power from the national grid to brew our beer, means more power for the things that you want to do. It’s that simple. Castle Lite is not just playing a part in being the change we want to see in the world but we are actively forging the way forward so that others can follow and do the same,” Duvenage continues.
Our future is in our hands and so is our enjoyment. Castle Lite, in being committed to our world, is also committed to South Africans, and their love for an extra cold Castle Lite. Our dedication is what keeps us going – and soon so will our renewable electricity!
This is a great idea, I think. Always evolving…