G-Star RAW celebrates Snoop Dogg collab with tees and sweats collection
Dutch denim brand G-Star RAW is launching a unisex capsule tee and sweatshirt collection to celebrate its collaboration with Snoop Dogg. The collection is seen in G-Star’s new worldwide ‘Hardcore Denim’ campaign which features Snoop Dogg in a tongue-in-cheek video called ‘Say it Witcha Booty’.
As a multi-platinum artist, actor, chef, mega-mentor, and all-round living legend, Snoop is simultaneously iconic and accessible, just like denim – making him a true
G-Star original and the perfect partner to collaborate with.
Drawing inspiration from Snoop’s unique sense of style and the G-Star archives, the collection combines oversized, boxy silhouettes with vintage artwork techniques that nod to nostalgia – from groovy ‘70s disco vibes to the iconic West Coast hip-hop scene of the late ‘80s.
Designed with an eye to comfort and durability, the graphic logo tees are crafted from premium 100% organic cotton, while the hooded sweatshirts feature details such as drawstrings for a customisable fit, and kangaroo pockets. Seamlessly mixing influences from the G-Star archives with a modern unisex edge, this is a collection with universal and timeless appeal – like Snoop himself.
The ‘Say it Witcha Booty’ by G-Star RAW capsule collection is available online, visit: www.gstarraw.com.