ROSÉ and PUMA Soften Up the Speedcat With a Ballet-Inspired Design

PUMA is taking its popular low-profile icon into a soft new era. Joining forces with global K-pop sensation and brand ambassador ROSÉ, the sportswear giant has officially unveiled the Speedcat Etoile — a romantic, ballet-infused reimagining of the classic motorsport silhouette.

Inspired by ROSÉ’s personal style, the Speedcat Etoile bridges the gap between retro motorsport aesthetics and modern femininity. Dressed in a soft pastel pink shade, the low-slung sneaker swaps the usual textiles for delicate satin finishes, velvety suede overlays and subtle shimmer. Tying the look together are wide ribbon laces designed to be bound into graceful bows, nodding to the dance studios and ballerinas the sneaker was inspired by.

The accompanying campaign visuals lean heavily into nostalgic youth. Set in a warm, intimate bedroom filled with personal keepsakes, ROSÉ presents the sneaker as a cherished memory.