Nike Unites Global Icons for a Star-Studded Polaroid Campaign, Teasing World Cup Collaborations

Nike is pulling out all the stops for the World Cup, and the sportswear giant’s new teaser for this summer’s upcoming campaigns and collaborations has us excited for what’s to come. Nike’s talent roster is stacked, and the whole Swoosh family is coming together for the tournament. From Simon Porte Jacquemus to Kim Kardashian, we’re in for a wild ride this year.

Soft launching all the soccer-specific activations we’ll be blessed with over the next two months with a series of Polaroids, each artist, designer and athlete has their moment in the spotlight with a teaser of their role in the bigger story. Young Miko, Central Cee and LISA are a part of the cast, with Kardashian carrying a “SCCR-MOM” license plate in her close-up.

The rumors of blockbuster federation collaborations are true, with Jacquemus wearing a special-edition France jersey in his photograph, and upcoming collections with NOCTA, Palace, Slawn and more become more than a myth.