Hailey Bieber Is Serving “Tangerine Temptation” for Saint Laurent

Saint Laurent is leaning into its high-drama era with “Tangerine Temptation,” the latest creative vision from Anthony Vaccarello. As always, Saint Laurent campaigns are far from your average seasonal drop, and instead transform the classic seasonal campaign into a fully-fledged piece of cinema. Captured through the saturated, surrealist lens of photographer and fashion fave Nadia Lee Cohen, the campaign feels like a vintage noir film that’s been dipped in neon, trading the brand’s usual moody monochrome for something much more electric.

Leading the pack is House favorite Hailey Bieber, who, fresh from her rhode takeover at Coachella, brings her signature “it-girl” energy to Cohen’s hyper-stylized world. Alongside models Lina Zhang and Jake Hodder, the trio navigates a series of visuals that feel equal parts retro-glamour and modern edge. The collection itself plays with the tension between sharp tailoring and fluid silhouettes, all while basking in that warm, citrusy glow the title promises.