Rosé Is the PUMA H-Street’s New Kid on the Block
Rosé is taking us to the suburbs this season, fronting PUMA’s latest H-Street sneaker campaign on quiet streets for the shoe’s 2026 reimagination. Following its official relaunch last year, the early 2000s PUMA icon is back and better than ever, and with Rosé as the H-Street’s face, this is 2026’s new it-shoe.
The H-Street’s roots are in track and field, inspired by running spikes and made to make jumping hurdles and 200 meter dashes chic. Taking the style of the archival Harambee spike from the ’90s, the 2026 edition of the sneaker is sleek, with a mesh upper accented by bold, silver details. On the toe, PUMA’s leaping cat logo pounces with each step.
Arriving in three, race-ready colorways — neon green, neon pink and black — the new and improved H-Street is one to keep on your radar. Already a favorite of Rosé, this is the type of sneaker you need in your closet to keep things interesting.
The new PUMA H-Street will be available to purchase starting March 12 on the PUMA website and select retailers.
In other news, Solange fronted Nike and Jacquemus’ new Moon Shoe campaign.
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