Byredo’s Latest Scent Is a Celebration of African Dance

Drawing inspiration from the dances of Africa, Byredo introduces its newest fragrance “Bal d’Afrique.” Described as floral and musky, the perfume pays homage to the art of Africa. For the campaign, the brand tapped dancers and models from West Africa, citing their distinct cultural roots and personal narratives.

“Captured by photographer Philip-Daniel Ducasse, the campaign is approached with intimacy and restraint,” Byredo says in a press release. “His lens reveals not only the dancers, but also the spaces they inhabit, uncovering the subtle connections between body, environment and memory. Allowing movement to dictate rhythm, his imagery explores identity, presence and place with quiet intensity.”