Diesel Readies First Collaborative Capsule With Thug Club
Diesel has tapped Seoul’s rising streetwear imprint Thug Club for its latest global capsule, marking the brands’ first-ever full collaboration. Founded in 2018 by Jiyool Kwon, Thug Club draws on hip-hop, motorcycle culture and the raw energy of Itaewon, fusing oversized silhouettes, silver hardware, exposed seams and DIY distressing under its signature “TC” logo. The label’s underground cred has already reached A$AP Rocky, CL and Jay Park, positioning this partnership at the crossroads of East-West street style.
Designed as an equal mash-up by Diesel creative director Glenn Martens and Thug Club’s Kwon, the eight-piece Diesel x Thug Club collection crystallizes both houses’ DNA. Two hoodies and a T-shirt pair rugged, fade-washed denim with mesh zip-ups, while a moto-inspired trucker jacket and two jean styles feature camouflage treatments, asymmetrical seams and oversized “Diesel” and “TC” branding. A new blended logo – part Diesel, part Thug Club – anchors the capsule, underscoring its ethos of self-expression, freedom and nonconformity.
The Diesel x Thug Club range is currently available worldwide via Diesel’s and Thug Club’s webstore as well as select stores in Asia.
You may also like
Balenciaga Expands “The Lost Tape” With Fall 2022 Campaign
Barely a week’s gone by since its adidas collab was revealed but Balenciaga’s back in a
H&M Taps WARDROBE.NYC for Its Latest Designer Collaboration
H&M is continuing its legacy of blockbuster designer collaborations, following recent partnershi
Bonang Matheba and Steve Madden announce summer collaboration
Steve Madden has announced its first ever African collaboration with South African powerhouse Bonang
Post a comment