Diesel Readies First Collaborative Capsule With Thug Club
Diesel has tapped Seoul’s rising streetwear imprint Thug Club for its latest global capsule, marking the brands’ first-ever full collaboration. Founded in 2018 by Jiyool Kwon, Thug Club draws on hip-hop, motorcycle culture and the raw energy of Itaewon, fusing oversized silhouettes, silver hardware, exposed seams and DIY distressing under its signature “TC” logo. The label’s underground cred has already reached A$AP Rocky, CL and Jay Park, positioning this partnership at the crossroads of East-West street style.
Designed as an equal mash-up by Diesel creative director Glenn Martens and Thug Club’s Kwon, the eight-piece Diesel x Thug Club collection crystallizes both houses’ DNA. Two hoodies and a T-shirt pair rugged, fade-washed denim with mesh zip-ups, while a moto-inspired trucker jacket and two jean styles feature camouflage treatments, asymmetrical seams and oversized “Diesel” and “TC” branding. A new blended logo – part Diesel, part Thug Club – anchors the capsule, underscoring its ethos of self-expression, freedom and nonconformity.
The Diesel x Thug Club range is currently available worldwide via Diesel’s and Thug Club’s webstore as well as select stores in Asia.
You may also like
CELEBRATE BOLD AND FEMALE EMPOWERING DESIGN WITH THE PUMA FOR SCUDERIA FERRARI – JUNE AMBROSE COLLECTION
Global sports company PUMA together with Scuderia Ferrari have joined forces with the world-renowned
Nostalgia’s the Goal for Umbro’s “The Nations” Collection
With the FIFA World Cup just around the corner, all fans of the sport will be scouting out the perfe
Carhartt WIP’s “Detour” SS23 Campaign Wants You to Be Outside All Summer
For Spring/Summer 2023, Carhartt WIP set up shop in the grassy plains and coastal stretches of Biarr
Post a comment