PUMA and KidSuper Take Their Shot in “The Gaffers”
PUMA and Colm Dillane, better known as KidSuper, continue their run of form, introducing a new collection that once again explores the intersection of sports and creative expression.
Continuing to draw inspiration from the beautiful game, PUMA and KidSuper’s latest drop is immersed in the original artwork of Dillane. PUMA’s iconic T7 tracksuit and the pitch-inspired V-S1 sneaker take centre stage in a campaign titled “The Gaffers,” which pays homage to those larger-than-life personas who dominate the touchlines: football coaches.
In “The Gaffers,” two coach archetypes go head-to-head, as brash and loud clashes with suave and stylish, in a battle of clipboard against cologne. In this epic sporting saga, the story-driven campaign features an ensemble cast of models, with Dillane himself making a not-so-surprise appearance as well. The campaign also shows a glimpse of the new KidSuper FC pitch, a rooftop street-football oasis in the heart of Brooklyn.
Dillane’s expressive visuals and distinct use of colour come to life in sportswear silhouettes and vintage football-inspired designs. The colour-blocked windbreaker and patterned T7 tracksuit are standouts, while women’s offerings include a long-sleeve graphic shirt.
KidSuper and PUMA also bring in two new footwear silhouettes. From the 1970s, the low-profile PUMA Brasil adds a touch of football heritage to the collection, offered in two gum-soled colourways with distressed, faded uppers. The more modern V-S1 takes inspiration from two 2000s-era performance designs, updated for 2025 with asymmetrical lacing and bold accents. For the collaboration, KidSuper gives the silhouette a grassy pitch-like upper.
The latest collection from PUMA and KidSuper is available from 30 August 2025 at PUMA.com, PUMA retail stores, Shelflife, Archive and Al Capone.
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