Lacoste and Maison Château Rouge Celebrate the Creative African Diaspora

Lacoste just dropped an incredible collaboration with French label Maison Château Rouge, celebrating a fusion of cultures and the creativity of the African diaspora. Resulting in an eight-piece apparel collection alongside four footwear styles, the new collaboration sees French sportswear and craftsmanship collide.

Drawing inspiration from the suburban style of the ’90s, the collection offers “finely selected materials” with classic silhouettes, finishing with golden crocodile detailing — in homage to both Lacoste’s heritage and to Akan weights, a metal measure used in West Africa. Including zip-up jackets, printed T-shirts and long-sleeved polo shirts, the collection favors elements like exposed seams, high-quality fabrics and timeless silhouettes.