Charli XCX Is the New Face of Converse

It’s no secret that superstar Charli XCX has had a pretty major year so far, but it’s about to get bigger and better. The music icon and proprietor of the Brat summer just announced a new partnership with Converse, continuing the footwear brand’s legacy of supporting musical talent. The announcement sees Charli celebrating her well-documented love of the classic Chuck Taylor All-Star, featuring in a holiday campaign lensed by Sharna Osborne.

I wear my Chucks so much they have holes in them, so I was really excited to work with Converse so I could get a new pair. They’re iconic,” says Charli in an official statement.

The musical icon will be joining an impressive roster of creators and collaborators for Converse, including fellow musicians Tyler, The Creator and Billie Eilish, alongside fashion-forward names like Rick Owens, Isabel Marant and Feng Chen Wang.

At present, little is known about what the Converse x Charli partnership will involve, but we expect more details to land in the coming months.