Nike Says “Winning Isn’t for Everyone” in New Summer 2024 Campaign

Nike channels the determined mindset of winners in its new “Winning Isn’t for Everyone” Summer 2024 campaign.

With the new storytelling visual, Nike embraces the excellence, determination, drive and resilience that it takes to win. Although one may not always win on the first try, it’s the commitment to the craft and perseverance that makes all the difference for a true winner. “Anyone can be a winner if they want to be. We’re showcasing how sport and the pursuit of victory can inspire people from all walks of life,” said Nike.”

Whether it be an Olympic event or a seasonal game, the campaign shows a range of sports and celebrates athletes. The campaign’s featured athletes include LeBron James, Giannis Antetokounmpo, Kobe Bryant, Serena Williams, Sha’Carri Richardson, Sophia Smith, Bebe Vio, Qinwen Zheng, Jakob Ingebrigtsen, Cristiano Ronaldo, A’ja Wilson, Ixhelt Gonzales, Victor Wembanyama, Vini Jr., Sabrina Ionescu and Eliud Kipchoge.

“This isn’t just a campaign – it’s about celebrating athletes and their winning mindset. It’s a story about what it takes to be the best. The sacrifices, determination and grit athletes commit to in their pursuit of greatness,” said Nike’s Chief Marketing Officer, Nicole Hubbard Graham. “The legacies that have yet to be shaped. And the dreams that will be made real. It reminds the world that there’s nothing wrong with wanting to win.”

Check out Nike’s new “Winning Isn’t for Everyone” Summer 2024 campaign above.