Zendaya Is On’s Latest Brand Partner
Zendaya was just announced as the newest brand partner for On Running, marking the beginning of a multi-year collaboration between the actor and sportswear brand. The partnership will see the duo creating product collaborations and producing creative campaigns — the first of which has just been unveiled.
Dubbed “Dream Together,” the campaign hones in on Zendaya’s influential nature and explores how movement can bring people together. Utilizing a track as its stage, the film looks at how sport can connect people from different backgrounds — a message which feels especially poignant given the summer of the Olympics and the Euros that we’re about to enter.
“It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m travelling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official,” says Zendaya in a press release.
Speaking about the campaign itself, she adds: “I owe so much to the people around me for getting me to where I am and this film recognizes and appreciates those who support and uplift us every day. I think this feeling of collaboration and inclusiveness shines through in what we’ve created.”
Take a look at the campaign above and stay tuned for more from Zendaya and On.
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