Iris Law Is the Newest Face of GUESS JEANS
It-girl Iris Law was just announced as the newest face of GUESS JEANS, joining the denim revolution as the brand gears up to present its GUESS AIRWASH concept. Appearing in a new campaign lensed by Rafael Pavarotti, the model is captured in a pared-back setting, showcasing the brand’s signature denim collection.
Celebrating GUESS AIRWASH — a new and sustainable alternative to the stone-washing process — Law is pictured wearing a classic shirt and jeans combo, sporting a modernized fit and new graphic emblems. Drawing on the brand’s iconic campaigns of the ’80s and early ’90s, the new visuals remind us of the undeniable GUESS legacy, one renowned for pioneering innovative denim styles.
The Summer 2024 collection is crafted from organic and recycled materials, developed with a sustainable-focused manufacturing process that doesn’t take away from the brand’s authentic denim heritage.
Take a look at Law in action for GUESS JEANS above and head to the brand’s website from May 21 for a closer look at the new season offering.
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