A CLASSIC REWRITTEN: PUMA TAKES EASY RIDER FROMTHE TRACKS TO THE STREETS

PUMA’s Easy Rider is back in the spotlight.

A retro running silhouette that truly embodies a classic era of footwear design, the iconic Easy Rider touches down for the new season. Rooted in running, the OG Easy Rider has undergone an evolution. In 2024, it’s ready to be remixed and reinterpreted by a new generation.

After revolutionizing the jogging craze of the 1970s thanks to its innovative shock-absorbing outsole, the Easy Rider was later adopted by football casuals, becoming a staple of terrace culture.

In this new chapter of the Easy Rider, PUMA introduces the Easy Rider Vintage in a fresh range of clean colourways designed for every day and everyone. Comprising fine mesh and suede with a contrasting white Formstrip, the tonal colour schemes include Archive Green, Royal Blue, and PUMA Red tones.

The accompanying visuals show the Easy Rider Vintage in a modern cityscape, where the street is the new track, and the city is the new field.

With this new release, PUMA inaugurates the new Rewrite the Classics series, dedicated to celebrating PUMA’s classics and bringing them into a new generation. Inspired by the idea of “Forever Never Stays the Same”, the series will continue with additional releases of PUMA classics such as the Palermo and Suede XL in the upcoming month.

The Archive Green and PUMA Red colourways of the PUMA Easy Riders are available starting 1 July 2024, from PUMA.com, PUMA Retail stores, Sportscene, Archive, Side Step, Shesha, Superbalist, Office London and Al Capone. The Royal Blue is only available at Sportscene and Archive. Priced from R1999.

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